About Us

About Narwhal Media Group

With over 22 years of public relations and business development experience, Narwhal Media Group was started (and is still run by) PR and media expert Jennifer Gooding.

Started in Los Angeles, continued in Austin, and now based out of New York City on Madison Ave., she and her team have achieved tens of millions of ROI for nonprofits and companies ranging in size from startups to those on the Fortune 100 list – obtaining full-page, profile pieces and other extensive media coverage in sought-after outlets including Bloomberg TV, BBC, CNN, The Economist, Entrepreneur, INC., Fast Co., Financial Times of London, Forbes, Fortune, Smart Money, 60 Minutes, TechCrunch, TIME, The Today Show, and The Wall Street Journal.

Jennifer Gooding Headshot NYC Rooftop

Eleven of her 22 years of PR experience has been spent positioning companies to achieve their first or next round of funding or acquisition. The entire team has a strong foundation of understanding how Investor Relations are inextricably tied to Public Relations. She also represents publicly traded companies on the NASDAQ.

Jennifer leads the company by drawing on expertise built over two decades in PR – a rare, uninterrupted career in the same field which began at only 21 years of age running the Comms department for the third largest, oldest nonprofit in the United States: The Society of Prevention of Cruelty to Animals in Los Angeles.

Before launching her own firm, she was one of only two publicists who launched the crowdfunding craze by representing the team who wrote the legislation which President Obama later enacted into law. She has since directed every aspect of several successful, six-figure crowdfunding campaigns.

She launched DJI drones into the massive global success they are now, bringing them from their first million in revenue to their first 800 million, making them a household name in the process.

Jennifer is an active mentor, speaker, teacher, and judge for the three largest startup accelerators in the world (Founder Institute, Mass Challenge and Startup Bootcamp).

She began her advanced education in journalism, graduating with honors from Pepperdine University with a degree in Public Relations and Nonprofit Business Management. Additionally, she holds an event planning credential from UCLA. She now lives in NYC, the largest business media hub in the world, with the ability to meet with major media in person and host media tours.

Her team includes some of the top media experts in the world, including former lead business reporters for business journals, CNN, BBC and USA Today to name just a few. They help guide strategy, refine pitches and co-lead media training for clients.

The Narwhal Media Group team also has experts in videography, SEO and startup consulting – each with at least 15 years of experience guiding major companies.

An Advisory Board
that actually Benefits You

Our advisory board is one of the most well-rounded you will ever find in terms of expertise and industries. Sometimes you just need a gut check or to ask a question of us that bleeds into other areas of life such as law and business growth – we’ve got you covered.

Who is on our Advisory Board who helps guide strategy for our clients? The same people you depend on for the success of your own business, including a seasoned and successful Venture Capitalist, a long-time EU editor of the largest media publication in his country, and the first founder of Austin’s original accelerator for startups to name just a few. We also have top contract and litigation attorneys, which help you form air-tight strategies when it comes to everything from product launches to crisis PR.

Our Advisory Board is comprised of:

Contract Lawyers

Venture Capitalists

Startup Incubator Directors and Founders

Former Professional Journalists, including top foreign media Editors in Chief

Former Writers for the FAA (helpful for our aviation and drone clientele)

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Elijah May

Elijah started his 20+ year career in PR and marketing as a PR specialist at his alma mater, the University of Southern California, where he served as liaison to the film industry. In 2006 he moved to Austin where he served as Director of Communications for a healthcare startup and helped to launch the Austin Entrepreneur Network. He then went on to become VP of an advertising agency and CMO of YTexas before becoming an entrepreneur himself and co-founding The Experience Firm.

Over the last 10 years, The Experience Firm has designed word-of-mouth marketing campaigns for big brands like T-Mobile, Bud Light, Mattel, Alienware, Dell, Ubisoft, Warner Bros, Reddit and Twitch, as well as launch events for a host of startups. In 2019, the firm helped to create and launch Funded House at SXSW for the express purpose of connecting investors and startups. After several years of SXSW, and a couple of international entrepreneur/investor matching trips, the decision was made to launch Funded House as a stand-alone company with Elijah at the helm in 2024.

Now, as Co-Founder and CEO of Funded House, Elijah is using his many years of experience in communications to help investors and entrepreneurs connect more effectively and communicate in the same terms. Methodologies he created to that end—including the POG Model, TUD Index, and Growth Viability Assessment™—are now taught at University of Texas at Austin, Texas State University, and Austin Community College, where Elijah is an adjunct professor.

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Ben Skerker West Coast & London Media Lead

Now residing in Los Angeles, Ben was raised in England, giving him two passports, a large vocabulary, and an accent that allows him to convince people he’s right even when obviously wrong. The first part of his journalism career was spent as a Senior Producer for E! Entertainment Television, earning three Emmy nominations. He went on to work with CNN, ET, NBC, Canal +, RTL Ireland, ZDF Germany, BBC America, American Public Radio, and was the West Coast bureau chief for Associated Press TV.

He is a former senior speechwriter for the FAA and maintains strong ties with the ADI – the main drone lobby organization in the country.

Ben leads contributed article writing and helps pitch both national and international media, especially those media hubs based on the West Coast or London.

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Fergus Sweeney AI Client Specialist & Western European Media Leads

Fergus Sweeney heads up our European media pitching, and helps us with our AI media relations. He is based in Vienna, Austria and has over 15 years of experience in marketing strategy, digital strategy, content creation, public relations, and advertising.

He was formerly Deputy Editor in Chief at Vienna’s largest newspaper, and now runs a small company which specializes in blending storytelling with Gen AI and strategic communication for brands, startups, and organizations.

His expertise is underpinned by a deep understanding of digital and creative processes, storytelling, and global political knowledge. With roots in both Central Montana and the Austrian Alps, Fergus seamlessly navigates the cultural nuances of both continents. As the former Creative Director at Hattenberger Partner & Geht ab wie Schmitts Katze in Munich, Germany, he has deep experience leading initiatives on high-end websites, display banners, and programmatic media campaigns, with a focus on the DACH region, while also consulting on AI implementation in companies.

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Kevin Koym
International Startup Business Consultant, Latin American Media Lead

Kevin Koym is the Founder and CEO of Tech Ranch, in Austin, TX, one of the first and preeminent business accelerators in all of Texas. Kevin has led many multicultural teams in both hemispheres, filling the roles of Founder, CEO, CTO, and VP of Professional Services in seven startups.  In addition to Tech Ranch, Kevin also leads programs in the Americas for developing entrepreneurs, including Bootstrap Austin (a group of over 450 Austin-based bootstrapping entrepreneurs), and through Prueba el Mundo, an entrepreneurship development program that he co-founded, with participants from Chile, Mexico, Costa Rica, Panama, and Colombia. These programs have led him to Santiago and Guadalajara, where he led teams of hundreds of entrepreneurs to regional prosperity. Kevin is a prolific public speaker and teacher, and brings decades of experience to Narwhal Media Group’s Advisory Board.

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Kyle Cox

Kyle Cox is founding managing partner at ATP Fund, an early-stage, deep-tech VC firm launched in 2014. Comprised of former founders, they focus on strategy, connections, and mission-aligned capital partners to catalyze early-stage startups’ critical growth, lowering inherent risks and accelerating time to scale. Their focus is partnering with scientific visionaries that address humanity’s biggest challenges. As of Q1 2024, ATP has exited 60% of their debut fund with an IPO and exits to Salesforce, GoPro and private-equity backed investors. 

Kyle is a frequent guest lecturer at MBA programs throughout the United States and Europe. He is also actively involved in helping several nonprofits and mission-based organizations, including:

  • Board president of MindPOP – an Austin-based non-profit focused on K-12 schools systems benefiting from Arts-based education methodologies.
  • Founding board member of Austin Texas Musicians, an organization established to benefit musicians and maintain Austin’s claim as the Live Music Capital of the World.
  • Board of directors for Angel Protection, which implements tech solutions (including AI gun detection) to help curb gun violence in schools.

Prior to these roles, Kyle was an adjunct lecturer and director of one of Texas’ most beloved institutions – the Austin Technology Incubator at UT-Austin.

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Moby Hayat Online Marketing Advertising Focus

After studying Economics and Computer Science at the University of Texas, Moby started his career managing international manufacturing processes across China, Brazil, and more in Fortune 500s. He found a love for marketing after starting a podcast that became the #1 Austin entrepreneurship podcast. 

Moby went on to lead operations and growth for a VC firm in Austin, then freelanced as a growth marketer for multiple startups around the world. His work on messaging led startups to win awards at WeWork’s Creator Awards, MassChallenge, Tarmac TX and multiple startup accelerators. 

Currently, he’s focused on helping companies generate customers and pipelines from social media ads on LinkedIn, Facebook, Instagram. and Google. Along with working alongside VC-backed startups to help them generate more leads, he’s also been selected by the US Department of State and the City of Austin to lead startup marketing training programs across the world. During SXSW, his growth marketing led to the most popular startup activation event in the city, leading to 1M+ views across 5 days.

Moby’s career across growing companies has led to mentions on Entrepreneur Media, Austin-American Statesman, Austin Startup Week, and AustinInno, and winning Austin’s 50 on Fire. During his career, he graduated with Honors with a Masters of Science in Technology Commercialization from McCombs School of Business, along with winning the end-of-year business pitch competition.

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